who.

PETER SPEAR has done one thing his entire career : explore the relationships consumers have with brands in conversation and through observation. The name – the [shrink] cooperative – embodies two contemporary imperatives : the need to make ideas small, and to make it helpful.

Beginning in San Francisco in the mid-90s with Tattoo and then Harpoon Brand Strategy, Peter learned his trade – innovative listenership that activates the entire consumer to uncover the insights that can help businesses see more clearly.

Peter has been the primary qualitative partner for Gatorade, helping with new product development, brand development and shopper insights for the G SERIES and G SERIES FIT.  Additionally, Peter has worked on new product development work for Cadbury, brand positioning work for The Discovery Channel, a brand visioning project Dockers, and a positioning project for 7-Eleven. 

518.610.0198

peter@peterspear.com

linkedin.com/in/pspear

about.me/peterspear